After a small number of these groups became rowdy, some theaters began refusing service to suited youngsters, although Universal Pictures, the film’s production company, whole-heartedly endorsed the #gentleminions trend, no doubt because it was boosting the film’s box office success.

Of course, the soaring success of Minions: Rise of Gru is in part due to the viral #gentleminions trend, which saw groups of young friends attending the Despicable Me spin-off in their sharpest suits and posting TikToks with Yeat’s single “ Rich Minion” as the soundtrack. Henson, and Jean-Claude Van Damme, the film is a sequel to 2015’s Minions, which was a spin-off prequel of the Despicable Me movies. Directed by Pierre Coffin and Kyle Balda, and starring Steve Carrel, Taraji P.

Released July 1, Minions: Rise of Gru became an unexpected smash-hit around the world, raking in over $700 million at the global box office. One of the year’s biggest movies (with the smallest henchmen) is finally available to watch at home, with Minions: Rise of Gru now on VOD rental streaming platforms. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

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